
/ Overview:
Client
Epsor La Cumbre
Year
2023
Role
_Creative Direction
_Brand Identity Design
_Visual System Design
Epsor needed a variation of its existing brand for a series of digital training days aimed at dermatologists. The original identity wasn't
built by us, but the brief called for a version that could feel more
modern and younger for this specific format, without breaking from
the brand it came from.
The direction mixed in 3D shapes and dynamic elements alongside the rest of the system to give the identity extra energy and make it feel more current. The branding was designed to cover the full picture: visual communication, social media, and the on-site screens and digital elements needed for the live streaming of the sessions.

