
/ Overview:
Client
Incavi (Institut Català de la Vinya i del Vi)
Year
2024
Role
_Creative Direction
_Brand Concept & Guidelines
_Visual System
_Brand Applications
_Social Media
Incavi (Institut Català de la Vinya i del Vi) needed a complementary identity for a new division of the institute, one focused on research and experimentation, separate from the traditional wine world it usually represents.
The challenge was to design a system that could live alongside Incavi's own identity: a more scientific tone without losing warmth, fresh, dynamic, young and innovative, a space where new things get tried out.
Built to work across events, materials and activations tied to this division, staying legible as part of the wider Incavi ecosystem.







