Overview
For Incavi's (Institut Català de la Vinya i del Vi) new research and experimentation division, a variable of the brand was developed that lives alongside the institutional identity while speaking with its own voice: younger, dynamic and innovative, without losing the warmth of the original system. A flexible visual language was crafted for a space built around exploration and testing, keeping scientific rigor at its core while stepping away from the traditional solemnity of the wine world.
For Incavi's (Institut Català de la Vinya i del Vi) new research and experimentation division, a variable of the brand was developed that lives alongside the institutional identity while speaking with its own voice: younger, dynamic and innovative, without losing the warmth of the original system. A flexible visual language was crafted for a space built around exploration and testing, keeping scientific rigor at its core while stepping away from the traditional solemnity of the wine world.
CLIENT
Incavi
YEAR
2025
ROLE
Creative Direction Brand Concept & Guidelines Visual System Brand Applications Social Media
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