Projects

For Incavi's (Institut Català de la Vinya i del Vi) new research and experimentation division, a variable of the brand was developed that lives alongside the institutional identity while speaking with its own voice: younger, dynamic and innovative, without losing the warmth of the original system. A flexible visual language was crafted for a space built around exploration and testing, keeping scientific rigor at its core while stepping away from the traditional solemnity of the wine world.

Full brand identity for a data and public opinion research consultancy, balancing scientific credibility with human warmth. The palette softens the digital edge, reflecting the real conversations behind the data: serious enough for research, warm enough to feel human.

Ekumen already had a visual identity and color palette that they didn't want to change, but it had been developed very little beyond the basics. My work was to expand that graphic system from that existing base, and then maintain an ongoing collaboration creating pieces for social media, events, and specific requests, always staying true to the original identity. This continuous work opened the door to a future project: a full brand update for Ekumen.

Palau Robert, Barcelona's public exhibition center run by the Generalitat de Catalunya, needed to strengthen its own identity on Instagram and bring order to its different types of posts, which until then had focused only on each exhibition. A system of periodic, systematized posts was proposed, expanding the visual identity of the space so its institutional voice would come through clearly in every post.

Visual identity for a jazz cycle by the Municipality of San Isidro, bringing live music to different spots around the city. The challenge was developing a contemporary, youthful concept under a tight production timeline, documented in a brand manual so the team could keep producing materials on their own. The cycle had a strong public reception.

Epsor needed a bolder spin-off of its existing brand for a series of digital training days for dermatologists: more modern, more energetic, without breaking from the original identity. 3D shapes and dynamic elements were layered into the system to push it forward and give it real edge. The identity covered the full picture: visual communication, social media, and the on-site screens and digital setup for the live streaming.

A Museum of Identification inside RENAPER's historic hall, a recently restored space with no room for structural changes. It traces Argentina's identification history, from Juan Vucetich's fingerprint classification method (1891) to today, exhibiting machines, ID booklets, documents and passports, marking RENAPER's 75th anniversary. As Art Director and Producer, I designed the visitor route, coordinated furniture production, and found efficient ways to intervene in the space, like using vinyl-ready walls as a timeline. The experience, a guided multisensory visit for the general public with a focus on young visitors nearing the age to obtain their first ID, was developed alongside specialists from each area. Exhibition design was led by Luján Hernández, under my direction and RENAPER's and the national government's identity guidelines, with Carmelo Puy and Fernando Gutiérrez handling production and implementation. Official reference: argentina.gob.ar/interior/renaper/museo-de-la-identificacion

A large-scale exhibition at Costa Salguero, organized by the Secretariat of Science, Technology and Production. The project covered the full design of the venue: signage across the entire space, and a main stand split between office areas and a product exhibition area showcasing the work generated by the secretariat. Beyond the main stand, several other areas across Costa Salguero were designed with their own themes, all built to reinforce the same identity through interventions that were easy to install, move and adapt to such a large venue. The project included the full brand identity and manual, along with the production manual and on-site oversight of implementation, from setup to final placement.